Heartbreaking News Leads To Change
Greg never imagined himself being the founder of a supplement company. After college, he got a well-paid finance job where long hours and frequent travel was routine. Lying on the couch eating dessert while watching TV became his way of decompressing, and living healthy wasn’t a priority.
His entire world flipped around in April of 2013 when his mom, Ann Bastin, got diagnosed with stage IV breast and bone cancer. Soon simple tasks - such as loading the dishwasher or attending the garden – became a luxury in life for Ann, and she started to regret old habits. This made Greg realize that health isn't easy and the human body is not as tough as it looks.
Greg shifted all his attention to find practical ways to help his mom recover. He found out that his family ate a shocking amount of unhealthy junk food. So finding his mom the best food became his new focus in life.
Is Inequality About Money And Time?
Greg consulted various doctors, nutritionists, dieticians, and PhDs for advice. For a long time, he tested strict diet and exercise plans. These plans required him to take 30+ pills and make smoothies with 20+ ingredients. These routines weren't possible for his dad who is a busy dentist, or his mom who had no energy or appetite from chemotherapy.
Normal people play many roles in life. They are parents, spouses, employees, friends and so many more things. This leaves them with a limited amount of time and money to spend on themselves. Doctors tell people to consume expensive drugs and to endure challenging workouts. Nutritionists often tell people to spend hours shopping, cooking, and meal-prepping.
In real life, people have to pick up their kids from school, walk their dogs, talk to their friends, and work part-time jobs. They can't do everything.
It’s Greg's mission to create simple solutions for a healthy life. Health should be accessible to everyone.
Greg thought, there must be a simple way for his family to get the essential nutrition missing in their diet. There must be a way for people who aren't professional athletes or bodybuilders to improve their health. Unfortunately, Greg was wrong. He tested tens of thousands of dollars worth of products, but he couldn’t find anything good enough to give to his family.
Finding The Best For Family
For years, Ann Bastin only enjoyed eating fruit sorbet because chemotherapy gave her metal mouth. So Greg created sorbet recipes to boost her energy and maintain the flavor of the fruit. Greg searched for premium suppliers that followed sustainable practices for the best foods. After testing more than two dozen suppliers, he found exactly what he was looking for.
Ann relied on these protein powders to recover from the unrelenting fatigue caused by chemotherapy. She traveled abroad, spent precious family time, and checked off quite a few items on her bucket list. Ann was first diagnosed with cancer in April of 2013 and doctors estimated that she only had a few months left to live. But a strong will gave her body the strength to fight back. She fought cancer for more than 4 years after her initial diagnosis, a “miracle” according to the experts.
Soon Greg saw the need to create other products based on his family. Coffee caused his dad, a dentist, to have shaky hands so he wouldn't drink it before work. Yet, he can drink turmeric tea because the energy comes from a balance of superfoods.
It is not about making money, it has always been about helping. It is not about taking, it has always been about giving. Giving back to our body, giving back to our family and friends, and giving back to our planet.
Motivated to improve the lives of the people he loves, Greg quit his well-paid finance job to start Opportuniteas in 2014. It is now Greg’s mission to help other people avoid the tragic experience his family went through. With the right information, people only need a couple of minutes a day to feel amazing.
The Search For Simple Solutions
We live in an era where obesity and chronic disease is rising at an alarming rate. The five leading causes of death in the United States kill 900,000 Americans each year. Experts from the Centers for Disease Control and Prevention say that up to 40% of those deaths are preventable.
This means that living a healthy lifestyle can do a lot of good. Most people have tried, but haven't gotten any benefits. It's because the big brands add unhealthy additives, sweeteners, flavorings, and preservatives. It's why the ingredient list of processed foods is so long. Companies don't have to prove their products are beneficial. This means people spend a lot of time and money buying things that don't work.
97% of Americans aren't living a “healthy lifestyle”. Not because they don’t want to, it's because they don't have the right information and products. It’s Greg's mission to create simple solutions for a healthy life. Health should be accessible to everyone. With the help of Opportuniteas everyone can nurture their body without sacrificing time or other enjoyable things in life.
Get The Best And Give Back
Greg is in a battle against the big brands who have failed to deliver healthy nutrition. It’s a battle to disrupt the industry status quo. During the process, Greg's been beaten, bruised, and battered, but more and more people have benefited.
Greg puts every penny Opportuniteas earns into new products and helping more people. He also donates 1% of sales to the NRDC, a charity committed to solving problems related to climate change. He learned that from his mom, who had always been the kind of person who wants others to benefit more than herself.
It is not about making money, it has always been about helping. It is not about taking, it has always been about giving. Giving back to our body, giving back to our family and friends, and giving back to our planet. Opportuniteas is the opportunity everyone should grasp to fill us with the breath of life.